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Archive for January, 2010

Audit Your Image

January 29th, 2010 BuyTradeBiz 1 comment

Here are a few suggestions to help you assess your business and determine if you’re giving your customers what they’re expecting.

  1. They’re Saying What?!: The first place you must start in your analysis is your telephone.  Make it a priority to thoroughly train everyone who might ever come into contact with a customer.
  2. Listening In: Make numerous calls to your business, answering service, or call center over a period of days and record them.  Ask all sorts of questions and conduct yourself in various manners, all in order to capture a response to many different situations.  Then analyze the tapes and make necessary changes.  As a business you absolutely must have weekly meetings not only to stay on top of what is going on, but to let the manager know you are paying attention.
  3. Sweat the Small Stuff: It’s not just what they say, nor just how they say it; it’s also their ability to give the prospect sufficient information in a coherent and understandable way  that the prospect is about to make the decision to take the next step and make an appointment or a purchase.  You and your employees are so accustomed to being in your space that it is all but impossible for any of you to see it through a customer’s eyes.  Fresh eyes not only look for problems, they also identify additional opportunities to create, reinforce, and maintain the image you want your customers to have of you and your company.

By conducting a basic audit of your business, you will be improving your sales conversion rate by addressing all the loose ends.  If you don’t remember the old saying, “A confused mind always says no”

Franchise Training Programs

January 28th, 2010 BuyTradeBiz No comments

One of the most important areas a potential franchisee will look when researching a franchise opportunity is the franchise training program.  Most franchises don’t require or prefer that potential franchisees don’t have experience in the field; therefore a good training program should cover not only the product or service but also setting up the business, marketing,employee management, business procedures, reporting, etc.

Franchise training program should include:

  • Everything potential franchises need to know about the product or service
  • Everything about using/protecting the brand
  • How to find a new business location
  • How to negotiate a lease
  • How you complete the permits and buildout
  • How to find, hire, and manage employees
  • How to market your product or service
  • How to keep books and records for the business
  • The reporting requirements and processes
  • Where to get the equipment needed for the business
  • How or where to buy supplies and inventory
  • How to get help when they have a problem

The best way a potential franchisee will find out about the scope of the training program is to ask existing franchisees.  They will ask the existing franchisee what stood out about the training they received and what they feel could have been covered more completely.  They will also ask how prepared the current franchisee felt when they opened their business and what ongoing training they have been provided.  Many times a training program that was find in a company’s early days is now out-of-date.  Be sure current franchisees are aware of and understand the type of training new franchisees will receive therefor an accurate assessment of its value is made.

Reevaluate your training program today and be sure everything is updated!

How To Run A Successful Franchised Math Learning Center

January 27th, 2010 BuyTradeBiz No comments

How do we judge if a math-learning center is successful? It depends on what types of learning centers. There are many types of math learning centers.  Some learning centers mainly prepare children for tests, some are for total skills training including thinking skills. It also depends on what parents want? Some parents only look at if there children’s marks have improved, while some parents also like to see if the math program can improve their children’s thinking skills. To put in a nutshell, a successful learning center is a place where children like to go and also enjoy it.

A successful math learning center is a place where children are smiling and happy while they are learning at the center and then come home telling their parents what they have learned and are happy to go again. A successful math-learning center makes kids learn in a happy mood.

A successful math-learning center will not be successful if their materials are boring and inhuman. Why will children be happy if all they do at the learning center is just drilling on math worksheets even it means their computation ability have improved? The untold negative side effect is they will not have fond memory and experience with this kind of learning center, I have my students in my class telling me that they “hate” this kind of math learning center but some of their parents “forced” them to go.  One thing I can say is these unimpressed children will not send their own kids to this kind of learning centers again when grow up to be parents one day.

I have done some research and also personally observed on what kind of math as pressure as their old brothers or sisters to just wanting to get high math marks for universities so these young children are happier to go to a math learning center where they do not just sit there and do pure math work.  The problem is most of math learning center cannot offer what these young children want. I know what kind of worksheets children like to work on since I have offered them choices and I have the chances to observe their reactions and feedbacks.

Children like to be entertained while learning; learning while having fun is a great way for children to learn.

We cannot turn math learning center into a circus so children having lots of fun but doing very little math. This is not an idea of integrating fun and math learning.

Many children like puzzles but not math work, so how do we “trick” them to do puzzles while they also have to do math work? We are not talking about computer games or computer-based learning here. We also are not talking give children some separate puzzle worksheets in a math class. We are talking about pencil, paper and re-printable “game, puzzles, and math” integrated worksheets.

If a math learning center can integrate math, game such as chess, and puzzles all into one worksheet then this is what children prefer to do rather than traditional type of math worksheets.

How to deliver these fun worksheets in a systematic way such that they will also increase children’s math marks is very important to make a math-learning center succeed.

A successful math-learning center must have fun worksheets and these fun worksheets also foster the environment of thinking.

A successful learning math-learning center offers something that children like and the end results are children are happy to learn and their math marks also improve while having fun.

Author:  Frank Ho, Canada certified math teacher and founder of Ho Math and Chess.

BuyTradeBiz.com Is Poised For Growth In 2010

January 26th, 2010 BuyTradeBiz 2 comments
BuyTradeBiz.com, internet’s best new entrant in the businesses for sale and franchises for sale online listing service, continued to increase in traffic to its site. The site broke through the 90,000 mark for US sites in Alexa within 7 months of launch of the site. In addition the number of unique and repeat visitors continues to grow rapidly.

The number of businesses listed on the site has reached 2,700 and continues to increase daily. The number of brokers that have listed with site has been increasing steadily. The number of franchise opportunities that are listed in the site has also increased in the site showing the effectiveness of the company’s very active marketing campaigns. In Nov 2009, we attended the IBBA show in Reno, Nevada for the first time and received a lot of recognition from the broker community.

In 2010, we will be rolling out a new Marketing Campaign that will increase our presence within Social Media and continually increase our search engine ranking. We have introduced a Winter Promotional Offer where Business Brokers can register and renew their membership for $199 which includes a full year’s Featured Broker Membership and all the benefits the featured membership offers.

“The sites unique design, ease of navigation and clear and crisp content makes it a very user friendly site”, says a leading business broker. In addition, Franchisors appreciate the sites clean design and highly navigable interfaces. “We have invested a lot of time and resources in marketing the site, and we are very gratified with the growth and excellent feedback we have been receiving from our customers” said Sweta Shah, Marketing Director for BuyTradeBiz.com.

BuyTradeBiz.com is internet’s newest businesses for sale and franchises for sale listing website. Designed using the latest Web 2.0 concepts buyers and sellers are increasingly adopting the site as their favorite platform to buy a business and sell a business. Privately held BuyTradeBiz.Com, was founded by veterans of the software industry, to create a new paradigm for the business marketplace.

Win a New Client Today!

January 21st, 2010 BuyTradeBiz 2 comments

2010 brought with it a renewed sense of expanding the business.  With that came plans to target the untapped demographic and reinvent the company to include them.

Now that you have set your new goal, that hard part is achieving it.  Below are three ways that can help you recruit new clients:

  1. Go where the growth is:  Identify key industry segments that are growing and reach out to them with something as simple as attending their trade show.  “At Homestead Resort, in Midway, Utah, general manager Britt Mathwich says the hotel made a quick shift away from the corporate and training market to families, after seeing a slump in business travel.  The resort picked up more business by attending home-decorating and bridal shows, he says.”
  2. Strategy of secondment: Partner with companies that provide similar or complementary services.  “Maclay, President of engineering-consulting firm Voler Systems, is now working on two projects that combine Voler’s electrical-engineering expertise with the other firm’s mechanical-engineering specialty.”
  3. Online Tools: Maintain a blog or a social media profile which includes facebook.come, linkedin.com, and twitter.com.  Social-networking tools are also places to post promotions.  “Mr.Maclay says he gained new clients by posting the company’s resume on Craigslist.”

Take a few minutes to update your marketing plan and get your business off to a great start in 2010!

Benefits of Owning a Franchise Business

January 19th, 2010 BuyTradeBiz 15 comments

With the economy shedding countless jobs every month, franchise inquiries have increased as many more individuals have decided to start a business.  Most will try to leverage their current assets to start some form of a consulting business but many will decide to buy a franchise.  With the number of franchises increasing on a daily basis, others are starting to wonder why franchise when you can own your own business?  Below are few of the benefits franchising can provide.  As as franchisee:

  1. You can benefit from operating under the name and reputations of the franchise, which is already well established in the mind and eye of the public.
  2. You will incur less start up expenses, because franchises have their own pilot operations and buying power.
  3. You will receive training from the franchise in all areas of the business including manufacturing, preparation, account, business controls, marking, promotions, and merchandising.
  4. You can tap into the bulk purchasing power the franchise has
  5. You will have access to services of the field operational staff of the franchise who are there to assist with any problems which may arise
  6. You will have a defined territory of operation within the franchise, which can protect you from direct competition.

There are countless benefits to owning a franchise.  Why not find a concept you are interested in and contact their franchise development staff today!

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Franchise Expo South 2010

January 13th, 2010 BuyTradeBiz No comments

Over 200 franchise concepts are going to be showcasing at Franchise Expo South 2010 in Miami, FL this weekend.  Entrepreneurs from throughout the southern US, Latin America, and the Caribbean who are seeking franchise opportunities will be attending the three-day show (January 15-17, 2010) sponsored by the International Franchise Association.

This is a rare opportunity to meet face to face with suppliers, franchisees, and propective franchisees.  This show will allow franchisers to reach thousands of visitors in only one weekend and give them a competitive edge.

Don’t miss out, click here to attend!

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PR: Your Best Marketing Tool

January 7th, 2010 BuyTradeBiz 4 comments

Editors and Journalist receive thousands of press release everyday; On average only 3 percent get published.  How can you make sure your press release is the one that gets published?  Below are a few steps in the right directions:

  1. One-on-One Time:  The best public relations strategy is to b uild relationships with key members of the press.  You can easily identify a core group of media outlets that can deliver coverage vital to your business.  It takes a bit of homework to create your own short list of the media that influence your cutomers when they’re considering buying what you market.
  2. Choose the Right Tool:  When sending a press release, make sure its headline contains a stat, fact, or compelling piece of information that’s new or revelatory, and that your first sentence has the power to sell your story.  Never send a stream of ho-hum pitches in the hope that over time you’ll capture attention.
  3. Follow up to seal the deal:  Follow-up is essential for taking your new PR relationships to the next level.  You can make contact by phone, e-mail, or both.  The key is to determine that your pitch was received and whether there’s any interest in that particular item.  Most of all, you want to uncover what type of information you can provide that each media contact will find most compelling.

Maybe you’re press release will be the next big story on the home pages of CNN, MSNBC, and all the other major websites!

Finding Franchise Opportunities That Fit

January 5th, 2010 BuyTradeBiz No comments

Recently I have read and written a lot about franchise business as the best way for aspiring business owners to own or start a business.  There are several well documented reason for this, including proven business model, established operating procedures and the support system that comes with any franchise business just to name a few.   There are several other reasons that easily come to mind, but I am sure the overwhelming majority of business minded people have no arguments against the premise.

Now let us address the question I have proposed int he topic of the article.  Is there a ‘best fitting’ franchise business – franchise owner scenario?  And if there is such a scenario, how does one go about fiding the best fitting franchise business for a prospective owner.

Click here to continue reading.