Archive

Archive for April, 2010

BuyTradeBiz.Com Experiences Growth During The Down Economy

April 27th, 2010 84 comments

BuyTradeBiz.com, internet’s best new entrant in the business for sale and franchise for sale online listing service, continued to increases in traffice to its site.  The site broke through the 70,000 mark for US sites in Alexa within 10 months of launch of the site.  In addition the number of unique and repeat visitors continues to grow rapidly.

The number of franchise opportunities and business opportunities that are listed on the site continues to increase daily.  The number of brokers that have listed with site has been increasing steadily.  This shows the effectiveness of the company’s very active marketing campaigns.  In addition as a member of IBBA, the country’s largest broker organization, BuyTradeBiz.com has increased its visibility significantly in the broker community.  Attending the fall conference of IBBA in Reno, NV gave them another opportunity to showcase BuyTradeBiz.com’s value proposition.  Also in January 2010, we attended the Franchise Expo Sout show in Miami, FL for the first time and received a lot of recognition from the franchise community.

Early this month, BuyTradEBiz.com moved into its new office located at 10475 Medlock Bridge Road, Building 400, Johns Creek, Georgia, 30097.  “It is important to us to be able to provide the highest level of quality service to brokers, franchisors, and individual buyers and sellers looking to buy a business, sell a business, buy a franchise, or sell a franchise.  Buy growing our office and adding services, we can take care of individuals looking for businesses for sale and franchises for sale.” says Sweta Shah, Marketing Director for BuyTradeBiz.com.  The site has started to roll out a new marketing campaign that helped increase our presence within social media and continually increase our search engine rankings.  We have introduced a Winter Promotional Offer where Business Brokers can register for One Year membership for $199.00.  This is a great way for the brokers to gain visibility to their posted business for sale and look for potential feedback on entrepreneurs looking to buy a business or businesses.  Also, Business Brokers have the option to choose from two different membership levels which include benefits such as Google, Yahoo, and Bing search engine exposure, customized web brochures, and online tracking of views and responses to name a few.

“The site increased marketing efforts are being noticed within the Broker community.  We have noticed the increase in number of views and enquiries of our franchises for sale listings we have posted on this site”, says a leading franchisor.  In addition, Brokers and individual sellers appreciate the sites clean design and highly navigable interfaces.  With our organic search results increasing everyday, it is helping us drive more Buyer traffic to the site.  We have also increased our marketing effors to help generate additional traffic.

BuyTradeBiz.com is internet’s newest business for sale and franchise for sale listing website.  Designed using the latest Web 2.0 concepts buyers and sellers are increasingly adopting the site as their favorite platform to buy a business and sell a business.  Privately held BuyTradeBiz.com, was founded by veterans of the software industry, to create a new paradigm for the business marketplace.

SEO Basics

April 22nd, 2010 11 comments

How can small businesses ensure their website will be on the first page of Google?  Most believe they must line the pockets of the search engines to receive this top placement but this is not so.

Search Engine Optimization (SEO) is a combination of many factors including how old the website domain is, how many individuals are visiting your website, how many contexual links your website has, and how relevant is the information your website has to offer.

To get started:

  1. Track your metrics: use free tools such as Google Analytics to establish benchmarks you want your website to achieve.
  2. Determine keywords: decide which keywords you want search engines to rank your website for.  Include keywords and phrases you want associated with your brand
  3. Create Content: Once you have decided your keyword set, new content must be created on an almost daily basis that incorporates contexual links for those keywords.

Top placement on any search engine requires a sustained effort and will not yield instant gratification but given time, and SEO strategy will become the most important component of your marketing strategy.

BuyTradeBiz.Com Reaches Out To Franchises

April 13th, 2010 14 comments

BuyTradeBiz.com, internet’s best new entrant in the business for sale and franchise for sale online listing service, continued to increase in traffic to its site.  The site broke through the 70,000 mark for US sites in Alexa within 9 months of launch of the site.  In addition the number of unique and repeat visitors continues to grow rapidly.

The number of franchise opportunities and business opportunities that are listed on the site continues to increase daily.  The number of brokers that have listed with site has been increasing steadily.  This shows the effectiveness of the company’s very active marketing campaigns.  In January 2010, we attended the Franchise Expo South show in Miami, Florida for the first time and received a lot of recognition from the franchise community.

Early this year, we started to roll out a new marketing campaign that helped increase our presence within social media and continually increase our search engine ranking.  We have introduced a Winter Promotional Offer where franchisors can register and renew their memberhips and receive a three month promotional membership period.  During the three months franchisors are not charged for any leads that are generated and receive all the benefits associated with their membership levels.  This is a great way for the franchisors to test visibility to their posted franchises for sale and look for potential feedback on entrepreneurs looking to buy a franchise or franchises.  Also, franchisors have the option to choose from three different membership levels which include benefits such as Google, Yahoo, and Bing search engine exposure, customized web brochures, and online tracking of views and responses to name a few.

“The sites increased marketing efforts are being noticed within the franchise community.  We have noticed the increase in number of views and inquiries of our franchises for sale listings we have posted on this site”, says a leading franchisor.  In additional, franchisors appreciate the sites clean design and highly navigable interfaces.  “With our organic search results increasing everyday, it is helping us drive more buyer traffice to the site.  We have also increased our marketing efforts to help generate additional traffic”, said Sweta Shah, Marketing Director for BuyTradeBiz.com

BuyTradeBiz.com is internet’s newest businesses for sale and franchise for sale listing website.  Designed using the latest Web 2.0 concepts buyers and sellers are increasingly adopting the site as their favorite platform to buy a business and sell a business.  Privately held BuyTradeBiz.com, was founded by veterans of the software industry, to create a new paradigm for the business marketplace.

The Power Of A Trademark

April 8th, 2010 3 comments

Trademarks are a powerful resource that allows customers to recognize your brand and it is worth protecting.  If used properly and consistently, trademarks can be your franchise’s most important asset.

  1. Place your trademark on all your products, in reference to the services your franchise provides, and your franchise website.
  2. Use the necessary symbols to distinguish your registered trademarks.  The ® symbol should only be used with federally registered marks.  The ™ symbol should be used with trademarks (marks that relate to products) that are not federally registered.  The SM symbol should be used with service marks (marks that relate only to services) that are not federally registered.
  3. Be consistent by using your trademark every time.

Next time you are considering buying new collateral when listing your franchise for sale, be sure to leverage the power of your brand’s trademark.

Tax Breaks for Small Businesses

April 6th, 2010 5 comments

With the April 15th deadline quickly approaching, there are many tax breaks small business owners should know about.

  1. First year profitable businesses can depreciate cost of business property and equipment purchased in 2009 up to $250,000
  2. First year non-profitable businesses can depreciate 50% of their office related property
  3. General business credit limit has been raised for non-profitable businesses
  4. Work opportunity tax credit is available to small businesses who have hired employees that fall into “target groups who have consistently faced significant barriers to employment”
  5. NOLs carry back allows small businesses to carry back net operating losses for five years instead of the previous two years.

Be sure to contact your accountant and ask about all the tax breaks your small business qualifies for.

Small Business Lending Increases

April 1st, 2010 6 comments

The Small Business Administration’s flagship lending program backed twice as many loans in the past three months as it did a year ago during the same time period.

In the second quarter, the lending program processed 16,558 loans, more than doubling the loans offered in the same time period in 2009.  Overall in 2010 the SBA has lent out $3.7 billion.

For those considering starting a business or buying a business for sale, now is the time!