Few business decisions are easy ones.  In fact, the larger they are and the more important they are, the more difficult decisions can be.  For example, the choice to buy a gas station is just such a decision.  More than likely, you have seen gas stations for sale from time to time.  This should come as no real shock.  After all, the number of gas stations in the world is truly staggering, and this makes sense considering the car-obsessed nature of our culture.  Plus, there is the wide scale acceptance of the concept of suburbia.  As a result, people spend a great deal of time in their cars.  Let’s be honest, on average, those cars get dreadful gas mileage and that adds up to a real business opportunity for those seeking to buy a gas station.

However the issue of whether or not you should buy a gas station is a bit more complex than it might initially seem.  In this article, we will explore some of the ups and downs that go along with grabbing that “Gas Station for Sale” sign and putting your name on the dotted line.  Gas stations for sale can be quite lucrative, but is this truly the right business for you?

Are You Comfortable Turning Over the Reigns to Someone Else?

When you see a business for sale, it is important to question whether or not that business is a good fit for you.  Can you envision yourself owning and perhaps also operating that particular business?  Many who own gas stations actually turn over that operation to other employees instead of operating it themselves.  If this is something that you are comfortable with doing, then a gas station might be one of the businesses for sale that you will want to consider.  However, if this idea makes you uncomfortable, then you might want to gear your search elsewhere.

The practicalities of who will operate your company are more relevant with a gas station than many other businesses.  If, for example, you buy a store that sell picture frames and does custom frames, you don’t have to necessarily stay open long hours.  However, this is typically not the case with gas stations.  Instead gas stations are usually open long hours and sometimes even 24 hours a day.  That means that an owner-operator is not likely to be present most of the time.  This is an important concern and one that any prospective owner should consider before buying a gas station for sale.

The Need for Gas is a Big Plus

Even if fuel efficiency goes up, it is also very likely that the price of gasoline will also rise as well.  The likelihood of this occurring is only amplified by the ever-growing need for gasoline, thanks in part to the industrialization of nations like China and India.

Thus, when you buy a gas station, you are likely investing in an aspect of the transportation industry that will be healthy for years, if not decades, to come.  There are alternative technologies and approaches on the horizon, but it will likely be quite some time before we see them.  These factors definitely make gas stations attractive in the array of businesses for sale.  Further, it is also quite possible that the existing infrastructure of gas stations will in some fashion be incorporated into any major “switch over” if one does actually occur.

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Here are a few suggestions to help you assess your business and determine if you’re giving your customers what they’re expecting.

1. They’re Saying What?!: The first place you must start in your analysis is your telephone.  Make it a priority to thoroughly train everyone who might ever come into contact with a customer.
2. Listening In: Make numerous calls to your business, answering service, or call center over a period of days and record them.  Ask all sorts of questions and conduct yourself in various manners, all in order to capture a response to many different situations.  Then analyze the tapes and make necessary changes.  As a business you absolutely must have weekly meetings not only to stay on top of what is going on, but to let the manager know you are paying attention.
3. Sweat the Small Stuff: It’s not just what they say, nor just how they say it; it’s also their ability to give the prospect sufficient information in a coherent and understandable way  that the prospect is about to make the decision to take the next step and make an appointment or a purchase.  You and your employees are so accustomed to being in your space that it is all but impossible for any of you to see it through a customer’s eyes.  Fresh eyes not only look for problems, they also identify additional opportunities to create, reinforce, and maintain the image you want your customers to have of you and your company.

By conducting a basic audit of your business, you will be improving your sales conversion rate by addressing all the loose ends.  If you don’t remember the old saying, “A confused mind always says no”

More than half of all U.S. businesses are based at home.  An estimated 6.6 million home-based enterprises provide at least half of their owners’ household income. Together these “homepreneurs” employ one in 10 private-sector workers, and by many measures they’re just as competitive as their counterparts in commercial spaces.

The 43% of home-based businesses that provide at least half of the owners’ household income are, on the whole, smaller than non-home-based companies. Only about 35% have revenue above $125,000, compared to 75% for non-home based businesses.

“It’s reflected in our pricing that we don’t have the same kind of infrastructure costs and fixed costs that some of our competitors do,”  Home based businesses measure up to other small businesses on key aspects of doing business, including access to capital, benefits to workers, marketing, and innovation.