“With so much focus these days on education, publishing, and content driven marketing initiatives, it’s no wonder that in person and online webinars and workshops are all the rage. Of course, the event promotion, registration, and tracking process generally involves an additional system of some sort to make it run smoothly.”

To help with this, Constant Contact has created a new Event Marketing tool.  “The way Event Marketing works is that you create an event by filling in all the details necessary and the system builds your email templates, a registration landing page (with Paypal integration), and tracking system to analyze your event promotion results. You can send email updates to registrants and manage your event sign-up list from with the tool. The cost of the tool is based on the number of events you hold and starts at $15/mo for up to five events”

As an added bonus for small businesses, Constant Contact is offering a Free 60 day Trial!