Google Search Updated!
The nearby search option on Google allows users to filter their search results based on a geographic location that they can set instead of appending location names directly to their search. For example, many users have grown accustomed to performing searches like [business for sale New York] or [California franchise] in order to receive local results. Now they don’t have to. Instead, searchers will be able to refine their search by their default location or a custom one by using the search options panel that appears on the left hand sidebar. Be sure to ensure that Google knows where your business is located. That means getting the proper local citations, making sure your local business listing is accurate and that you localize your web content by using a complete address.
The integrate real time search option puts live news, tweets, and blog posts directly into the search results and gave small business owners yet another reason to be proactive about monitoring their online reputation. Well, last week Google added another prominent source to pull content from and display in its real-time search results; Facebook. While Google won’t be pulling information from your individual profile it will publish official updates from Facebook Fan Pages, profiles generally created for celebrities, major brands and of course, local businesses. If you haven’t created a Facebook Fan page for your business, now is the time to do it. Google is pulling this information into the search results and using it when someone searches for you. Use this to your advantage. Make sure you’re sending out valuable information and that you’re also letting them find a profile that is well-build and user-friendly
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