Bars for Sale-Is the Bar Business Right for You?

By: BuyTradeBiz.com

A great deal of information must be factored into any decision to buy a business or sell a business.  There are lots of businesses around the world, and it should come as no surprise that many of those businesses for sale just happen to be bars.  In fact, a good percentage of all businesses currently being sold are bars for sale.

Is it Hard Work or Just Fun and Games?

People buy bars for a variety of reasons.  Owning a bar seems like a lot of fun to many people.  However, it is important to understand upfront that just like the restaurant business, the bar business is not an easy one.  When you are thinking about businesses for sale of any kind, it is important to realize that there will be work involved.  Many times because people have good times with their friends in bars they mistakenly acquire the idea that owning and/or operating a bar will be “fun and easy.”  However, the truth is that owning a bar can mean lots of work and long unusual hours.  Bar owners shoulder a surprising amount of responsibility.

Inventory and Supply Chain Issues Will Impact Your Bar’s Success

If you go down the bars for sale path, realize that owning a bar means overseeing a great deal of inventory related issues.  After all, a bar that isn’t properly stocked may have a major problem on its hands, especially at peak hours.  Additionally, when you are considering any business for sale, it is important to understand that the supply chain will play a role in your success.  When you opt to buy a business, you are opting into a supply chain, and that factor can result in a myriad of issues.  For example, if you run out of a given type of alcohol, you may have to wait days or weeks until you have what you need.  These types of problems can turn out to be major setbacks if you are not anticipating them.

Cost of Operation Should be Looked At Closely

When you are considering a business for sale, remember that there will always be operating costs even if they are impressively small.  This is a factor that should never be overlooked when you are in the mood to buy a business.  If the cost of operation is higher than you think it should be, you need to consider why this is the case.  What are the factors that are driving up operating costs?  If you feel that those costs can be reduced or eliminated, then you might have a real winner on your hands.

Remember that in the end, there are a wide variety of factors that must be considered.  Failure to do so may mean the failure of your business hopes. You don’t want to end up trying to figure out how to sell a business that you dreamed about opening.

In the end, a bar can be a lucrative investment that yields a consistent and lasting return for years to come.  However, it is important to see the decision to buy a bar from a variety of perspectives if you are to ultimately find success.

BuyTradeBiz.Com is the Internet’s newest business for sale and franchises for sale listing website.  This is the site if you are looking to sell a business, buy a business or buy a franchise.

Almost every business has it’s own email list, which is one of it’s most valuable assets.  But an important question to ask regarding your business is how effect is your email list?  Over the years, marketers have had to get very creative to engage their audience enough to get them to submit their email addresses.  To build your email list, use the below ideas:

1. Provide information: users like receiving relevant articles, to do lists, effective tips, and useful resources that will help enhance their knowledge.
2. Interactive tools: everyone needs an easy to access calculator or template, why not be the one to provide it?  Before you know it, users will come to you for additional resources.
3. Deals: With the economy on it’s way to recovery, many users are still looking for deals.  Offer exclusive deals only to your email subscribers.

After you engage a user long enough to collect their email address, send them constant and relevant information and newsletters.  Before you know it, the user will have build a relationship with your business.

As company executives start to finalize 2011′s financial budget, two important questions the must ask, “will Social Media be part of the budget. If so, how much should be allocated for it?”

According to a recent study released by Aberdeen Group, 63 percent of companies plan to increase their social media marketing budgets. Meanwhile, consumers are beginning to expect companies to have a social media presence. “Ninety-three percent of Americans expect companies to have a social media presence and are using [social media] to participate in conversations, engage with brands, and find job opportunities,” says Gini Dietrich, CEO of Arment Dietrich, a communications firm specializing in franchise and business services.

BuyTradeBiz.com, internet’s best new entrant in the business for sale and franchise for sale online listing service, continued to increase in traffic to its site. The site broke through the 70,000 mark for US sites in Alexa within 8 months of launch of the site. In addition the number of unique and repeat visitors continues to grow rapidly.

The number of businesses listed on the site has reached 2,700 and continues to increase daily. The number of brokers that have listed with site has been increasing steadily. The number of franchise opportunities that are listed in the site has also increased in the site showing the effectiveness of the company’s very active marketing campaigns. In Nov 2009, we attended the IBBA show in Reno, Nevada for the first time and received a lot of recognition from the broker community.

In 2010, we started to roll out a new Marketing Campaign that helped increase our presence within Social Media and continually increase our search engine ranking. We have introduced a Summer Promotional Offer where Business Brokers can register and renew their membership for $199 which includes a full year’s Featured Broker Membership and all the benefits the featured membership offers.

“The sites increased marketing efforts are being noticed within the Broker community. We have noticed the increase in number of views and enquiries of our business opportunities we have posted on this site”, says a leading business broker. In addition, Franchisors appreciate the sites clean design and highly navigable interfaces. “With our organic search results increasing everyday, it is helping us drive more Buyer traffic to the site. We have also increased our marketing efforts to help generate additional traffic. Be sure to look for us at the Spring 2010 IBBA conference in Orlando, FL!” said Sweta Shah, Marketing Director for BuyTradeBiz.com.

BuyTradeBiz.Com is internet’s newest businesses for sale and franchises for sale listing website. Designed using the latest Web 2.0 concepts buyers and sellers are increasingly adopting the site as their favorite platform to find a buy a business and sell a business. Privately held BuyTradeBiz.Com, was founded by veterans of the software industry, to create a new paradigm for the business marketplace.

How can small businesses ensure their website will be on the first page of Google?  Most believe they must line the pockets of the search engines to receive this top placement but this is not so.

Search Engine Optimization (SEO) is a combination of many factors including how old the website domain is, how many individuals are visiting your website, how many contexual links your website has, and how relevant is the information your website has to offer.

To get started:

1. Track your metrics: use free tools such as Google Analytics to establish benchmarks you want your website to achieve.
2. Determine keywords: decide which keywords you want search engines to rank your website for.  Include keywords and phrases you want associated with your brand
3. Create Content: Once you have decided your keyword set, new content must be created on an almost daily basis that incorporates contexual links for those keywords.

Top placement on any search engine requires a sustained effort and will not yield instant gratification but given time, and SEO strategy will become the most important component of your marketing strategy.

Trademarks are a powerful resource that allows customers to recognize your brand and it is worth protecting.  If used properly and consistently, trademarks can be your franchise’s most important asset.

1. Place your trademark on all your products, in reference to the services your franchise provides, and your franchise website.
2. Use the necessary symbols to distinguish your registered trademarks.  The ® symbol should only be used with federally registered marks.  The ™ symbol should be used with trademarks (marks that relate to products) that are not federally registered.  The SM symbol should be used with service marks (marks that relate only to services) that are not federally registered.
3. Be consistent by using your trademark every time.

Next time you are considering buying new collateral when listing your franchise for sale, be sure to leverage the power of your brand’s trademark.

Have you ever heard the cliche that a picture is worth a thousand words?  Online, that picture may be worth quite a bit more because of two interesting facts that most small businesses never consider when promoting their products or services online.

Google presents something called blended search results, which means they show images and videos alongside thext links for ANY search conducted through their site.  It is much easier to get an image to the first page of Google that it is to get any kind of text link or website.

If you consider both of these facts, along with the obvious fact that photos can tell a story about your business in a way that even the best written marketing language cannot, it should come as no surprise that having images as part of our web marketing of your business is quickly becoming imperative.

• Re-title your files: rename your image files to something meaningful like “business_for_sale.jpg.”  An image title that uses keywords is the first to optimize your images online.
• Add an image gallery:  The benefit of having these images directly on your website, is that they are linked to your main URL and this is beneficial from a search point of view.  The other positive is that you can link to share with anyone.  The other search tip for these images is that you should be sure to add “alt text” which is the text added in the code behind your image so that you describe it for those who cannon see it for any reason.  Search engines also read this text to understand what the image is of.
• Promote the images: you will want to try and share your images anyplace your business has an online profile.

Many small businesses have completely ignored online images area of marketing that could have a huge impact on their bottom line.

The nearby search option on Google allows users to filter their search results based on a geographic location that they can set instead of appending location names directly to their search.  For example, many users have grown accustomed to performing searches like [business for sale New York] or [California franchise] in order to receive local results.  Now they don’t have to.  Instead, searchers will be able to refine their search by their default location or a custom one by using the search options panel that appears on the left hand sidebar.  Be sure to ensure that Google knows where your business is located.  That means getting the proper local citations, making sure your local business listing is accurate and that you localize your web content by using a complete address.

The integrate real time search option puts live news, tweets, and blog posts directly into the search results and gave small business owners yet another reason to be proactive about monitoring their online reputation.  Well, last week Google added another prominent source to pull content from and display in its real-time search results; Facebook.  While Google won’t be pulling information from your individual profile it will publish official updates from Facebook Fan Pages, profiles generally created for celebrities, major brands and of course, local businesses.  If you haven’t created a Facebook Fan page for your business, now is the time to do it.  Google is pulling this information into the search results and using it when someone searches for you.  Use this to your advantage.  Make sure you’re sending out valuable information and that you’re also letting them find a profile that is well-build and user-friendly

With more than 400 million users and increasing everyday, Facebook.com is one of the most powerful social media platforms around.  Facebook advertising platform is very similar to Google Ad sense; it displays ads on the right side of the screen allowing users to find out more information regarding the company/product.  There are a few more advantages to advertising on FAcebook, such as:

1. Target: The ad can be targeted towards the audience by gender, education, relationship status, workplace, and keywords.
2. Engage:  If you are promoting a page of event, Facebook will add the “Become a fan” or “RSVP to this event” button on the ad, therefor the users don’t have to leave their current page to engage with you.
3. Budget: Ads are shown based on cost per click model or cost per thousand model (pay per 1,000 ad views).  Depending on your ad the CPM model might work better for you.

Social media is evolving everyday, why not take advantage of it when you can and list your business for sale?

For many mom-and-pop shops with no ad budget, Twitter has become their sole means of marketing.  It is far easier to set up and update a Twitter account than to maintain a web page.  Twitter is a way for small business owners to talk directly to customers in a way that they were able to do only in person before, this helps to shorten the emotional distance between businesses and their customers.

Twitter is the digital manifestation of word of mouth, allowing users to broadcast messages of up to 140 characters in length, and the culture of the service encourages people to spread news to friends in their own network.

Twitter is not just for businesses that want to lure customers but it can help find both suppliers and customers nationwide.  It can give a small business national presence in a way only large marketing and advertising budgets have allowed in the past.  Twitter is also a great place for information.  For example you can learn business tax tips from an accountant, marketing tips from a consultant in Tennessee and start-up tips from the founder of several tech companies.

Click here to create your free Twitter account today and start connecting!