No one we know of has the crystal ball to tell us precisely when the economy is going to bounce back for business owners and consumers. Times like these lead many people to take matters into their own hands, and the good news is that there are business opportunities out there and a consumer base to go with it.

 If you want to hit the ground fast and hard you might want to go in the direction of buying an established business, one with a proven track record of course. Less risk is typically involved in buying a business that already exists. Reasons for this are: a profit-loss sheet is already active, live and present and it should clearly show positive cash flow and profits; customers and prospects exist and perceptions are in place; trained employees are familiar with day-to-day procedures and likely ready to help. If working, trusted employees and a working system are already in place you are good to go. There certainly may be some initial tweaks and changes in that you have your own way of doing things, are familiar with the concept and can bring new ideas, and may want to add a right-hand person(s) that you have worked with in the past.

 Different types of business models carry different commitment levels. We will overview two— websites for sale, restaurants for sale—going from less commitment to more commitment:

 Buying a website business can be rewarding if you are in the right market for you, your passion, your background in management and understanding of technology and distribution models. Almost any business, either selling a product or service or combination, can go online. But here we are talking about an established or premium website (both with vastly different cost and time commitments). If you are interested in primarily being the principal/owner of the business who is more savvy with financials and marketing, then you will need to find the technology expertise and hire that person on your team right away. When you’re ready to buy the web business, you need to communicate with the seller and get the business plan for the site, including how they attain leads, customer traffic numbers, partnering opportunities, advertising models, proof of income/revenues (monthly/yearly); ask and get answers to questions that are not in the plan. 

 If you are buying a restaurant, be sure you are ready to commit big to the love of food, people and service on all fronts, from back-of-the-house operations to front-of-the-house cosmetics and ambience. This can be a fun family commitment if other familial partners are interested, qualified and involved. Business valuation, again, and its potential down the road, is the first step to saying “yes”. In the restaurant space, you have no shortage of choices, including independents, fine dining, family/casual, quick-service, bakery/cafés, simple hot dog stands and pizza places, among others. You can also collaborate to create a website and printed catalog that offers your most famous restaurant items and merchandise that can safely be shipped to your growing customer base.

2010 brought with it a renewed sense of expanding the business.  With that came plans to target the untapped demographic and reinvent the company to include them.

Now that you have set your new goal, that hard part is achieving it.  Below are three ways that can help you recruit new clients:

1. Go where the growth is:  Identify key industry segments that are growing and reach out to them with something as simple as attending their trade show.  “At Homestead Resort, in Midway, Utah, general manager Britt Mathwich says the hotel made a quick shift away from the corporate and training market to families, after seeing a slump in business travel.  The resort picked up more business by attending home-decorating and bridal shows, he says.”
2. Strategy of secondment: Partner with companies that provide similar or complementary services.  “Maclay, President of engineering-consulting firm Voler Systems, is now working on two projects that combine Voler’s electrical-engineering expertise with the other firm’s mechanical-engineering specialty.”
3. Online Tools: Maintain a blog or a social media profile which includes facebook.come, linkedin.com, and twitter.com.  Social-networking tools are also places to post promotions.  “Mr.Maclay says he gained new clients by posting the company’s resume on Craigslist.”

Take a few minutes to update your marketing plan and get your business off to a great start in 2010!

For years, small businesses competing with big corporations have encountered many problems while trying to penetrate into the target market. The Small Business Web is helping small businesses better compete with Google‘s of the world. “The Small Business Web is a movement to bring together like-minded, customer-obsessed software companies to integrate our respective products and make life easier for small businesses. While there are many products available for small business owners on the Web, the approach we’re taking is to use each others APIs to provide a high-level of integration between these applications and create a more seamless experience for our customers.”

Business Week states, “The Small Business Web represents a fundamentally different way of doing business, where potential competitors open themselves to collaboration.” Maybe collaboration is the key to your success!