The Power Of A Trademark
Trademarks are a powerful resource that allows customers to recognize your brand and it is worth protecting. If used properly and consistently, trademarks can be your franchise’s most important asset.
- Place your trademark on all your products, in reference to the services your franchise provides, and your franchise website.
- Use the necessary symbols to distinguish your registered trademarks. The ® symbol should only be used with federally registered marks. The ™ symbol should be used with trademarks (marks that relate to products) that are not federally registered. The SM symbol should be used with service marks (marks that relate only to services) that are not federally registered.
- Be consistent by using your trademark every time.
Next time you are considering buying new collateral when listing your franchise for sale, be sure to leverage the power of your brand’s trademark.
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